Finally, you were able to set-up your e-commerce website. What’s your next target? Probably, you are thinking on how you to earn money online and increase your present website’s traffic at the same time. How can you achieve these goals with ongoing competition among online businesses?
Here are the key areas that I’m sure will help you boost your e-commerce website’s overall performance and get those much needed sales profit.
This is one of the vital areas you need to concentrate if you want your e-commerce business to perform well on searches and help your target consumers locate you easily on the web, perform keyword optimization. What do you need to succeed on this particular task? First of all, you must conduct keyword search relevant to your business and chosen niche. Choose keywords that people would normally search online. Among the keyword tools that you can use for your keyword optimization plan are Google Analytic or Google Ad words Keyword Planner. Once you have found adequate listing of relevant keywords for your e-commerce business, your next concerns are; how to position them on your web pages and how to earn money through this action. Keep in mind, the use of long-tail keywords are more effective that one word keyword. If you wish to generate more visitors on your web pages, make sure your website links or URLS are friendly to users by making them more specific. Keep your website URL short and relevant to what you are offering the public. For example, it is better to include your product’s name on your URL, rather than use a URL that contains product details and a code that is difficult to understand on the side of the user.
Website structure or layout
What compels an online user to stay longer on a particular web page? The secret lies on how your website appears on the visitor. If you wish to attract more visitors to stay longer browsing your pages, create a website structure that is user-friendly, meaning it is easy to navigate and everything that your visitor would like to know is readily accessible for his or her convenience. Check if your web pages, whether it is a main page category or sub-category page that the link is functioning. As much as possible, use only 3 layers of link for optimum crawl ability. You can use the breadcrumb navigation to allow your online users the chance to locate easily where they started while browsing your pages from the main page and to the previous pages they have just visited. Maximize your internal links by linking the mostly favored products that generated more sales to attract more sales or if you have client’s testimonials or reviews, include them in your links. This is just a start of your objective on how to earn money online through your website.
The way you name your products can also create a great impact on searches. If you want to perform well on search engines, use product titles and descriptions that are unique from the rest found online. You don’t need to do everything from scratch. All you need is find the most applicable e-commerce website template perfect for you and the task of generating titles for your products and other categories is very easy. Make use of rich snippets when optimizing your product listing, category and sub-categories. Again, all these efforts will result to greater success with your goal on how to earn money online.
One of the main reasons why a target consumer becomes glued in browsing a website’s pages or keeps coming back on the particular website is due to its quality content. Nowadays, online users aren’t only after a fancy website, content matters most and they want to know more about a product before they will make a purchase. So, if you wish to capture every online visitor and encourage him or her to keep browsing your web pages and eventually do that call-to-action move afterwards, provide informative and useful content on your products and guide your target consumers to a wise decision making on which products is suited for their needs or provide solution to their problems. Aside from quality content, optimized images is also essential for your products to make them more sell-able and inviting. Videos are also soaring high on the web community due to their high level of interaction between the online user and the website owner. If you want to initiate more views and clicks on your e-commerce website, try using well-crafted videos.
Be more active on social media sites
Social networking sites are the best channels to promote sharing. Find out where your target crowd thrives most in various social media platforms like Facebook, Twitter or LinkedIn and make an effort to become fully visible. Don’t forget also to make your pages accessible for social media sharing by including social sharing buttons on your product and content pages. Starting a wise conversation could position your e-commerce website to a competitive edge and bring you a step closer in establishing a closer relationship with your target clients. Respond to feedback, regardless it is positive or negative in a timely manner. You can also leverage social proof as part of your sales technique to enhance your overall semantic search. How can you accomplish this objective? Entice clients to provide reviews and publish them on your website. This is an effective approach to increase your e-commerce products popularity, provide favorable results on your SEO purposes and at the same time help you achieve easily your target on how to earn money online.
Another secret ingredient that will contribute to the success of any e-commerce business is making your website mobile-friendly to all users who rely heavily on mobile devices. Think of usable mobile applications that consumers will benefit from its usage and enjoy the experience of accessibility anywhere they go. Remember, the more accessible your business is on the side of the people who are always busy gives you an edge among your rivals. Lastly, verify your website’s speed. Did you know that you may be penalized from Google if your website link can’t be uploaded quickly? This is already a big loss on your business if irritated clients can even open your web pages. Ask a reliable web master or web developer to fix these issues and eliminate the percentage of site slowdown, so that you have bigger chances of ranking high on online searches and fulfilling your vision on how to earn money online at a shorter period of time.
Building links can also help your e-commerce website generate more traffic. Aside from your internal links strategy, concentrate also on improving your inbound links on your products pages and categories. Again, attract more clients, experts in the industry and other individuals to review your products on their websites and give your solid opinion to other issues related to your niche.
How to start a web page?
In today’s advanced technology where everything is accessible online, companies and businesses see this alternative as a great opportunity to maximize their web presence by building their own websites. Even traditional companies who are already successful in their line of businesses follow this route of website creation to maintain a good lead and compete fairly among those who already established their online visibility. Maybe this important question pops into your mind, “How do I start a web page?” Remember, by just typing a certain keyword associated to your business, Google search could easily track you and present you to your target consumers. Here are 5 vital steps to consider if you aim to conquer web presence, get noticed and make your dream on how to earn money online a realization.
- Determine the type of website you like to start with to achieve your online visibility. Find out if you want to concentrate on an informative site wherein your main agenda is to provide reliable information regarding your business offers, whether it is a product or service. Take note that in web page creation, creativity counts most. For sure you want as many online users to be enticed to visit your website and have an enjoyable and learning experience as they navigate your web pages. Do your best to construct a user-friendly website.
- Learn the basic tools in web page development. If you are a newbie in this area, knowledge of HTML editor or text editor is a plus factor. You must also possess skills in clip-art, graphics and other web designing programs. You could also try using Word’s paint program, but in the event you have no idea on these areas, visit WordPress.com or Go Daddy.com. These sites could give you some helpful tips on how to get started. Be sure to have some background with HTML codes.
- Know the basics of HTML codes. You can find some online tutorials on how to use HTML codes in the event you zero knowledge on this particular skill. Remember, it takes a lot of patience, practice and desire to learn these codes before you can be fully adept in this field of expertise.
- Find a reliable web host service provide for your web pages. Conduct online surveys for reputable web hosts. There are some who even offer free web hosting trials, so take your time before subscribing to their services and find the right web host provider for your web pages.
- Advertise your website. After you have successfully created your web pages, the next step to focus into is the marketing phase. You have to use different methods to advertise your website such as the use of banner ads, email marketing, link exchanges and through SEO (search engine optimization). Try a combination of these methods so you can have a better comparison at the end which method works best for your particular business.
How to choose an appropriate domain name?
One of your main concerns when creating a website is choosing an appropriate domain name that would represent your company as a whole. Take note that most online users, the first thing that they notice when visiting a particular website is the domain name. It is a must to select a good domain name if you want your users to remember you instantly and get favorable results with your mission on how to earn money online. How can you effectively choose the perfect domain name for your website? Well, here are some pointers:
1.Use your company or business name
Some website owners who want to be on the safe side try using their company’s or business name as their domain name to acquire a unique identity among other websites. In fact, if your company is more concerned in gaining recognition and increasing your brand awareness campaign, then, using your company’s name is the wisest choice to make for a domain name.
2.Don’t forget to include your location name
To website owners who desire to perform better in their marketing strategies and be on the right track with their how to earn money online motive, include the location name in your domain, especially if their name is also similar to other websites. Adding your location name simply sets a distinction from the other competitors. Putting your location name also gives your online users quick access to your website without any difficulty, since they can easily locate your website through SEO results.
3.Select a domain name with generic words
If your company’s goal is to attract more online visitors back to your site, then, it is essential to select a domain name with generic words associated to the product or service you are situated in the market you want to become popular. If possible, combine two to three generic words combination that can be easily remembered. Doing this would give your more opportunities of getting recognized, thus, eventually leading to traffic generation and higher sales in the end.
Do you need to create proper landing pages?
No matter what type of business you are involved right now, it makes a big difference if your website has an impressive landing page. Many owners of businesses are still unaware of the amazing benefits of having proper landing pages because of lack of information on how this specific web page could make their businesses prosper. Remember, in any business, the success of one’s online advertisement is also dependent on how effective is your landing page.
Having this idea in mind, let us first discuss the meaning of a “landing page”. It is often referred to as the page where most of your online visitors get to land on when they click on an advertisement. Landing pages are created for the following reasons:
- Increase relevant leads.
- Encourage a call-to-action on the part of the reader, either making a purchase or availing your free 30 day trial subscription.
- Provide detailed and useful information on your product or service offers.
- If you are into affiliate marketing lead the visitor to your business site.
Now, that you have a clearer understanding on how a landing page generally works for your company’s success and your personal endeavor like how to earn money online continuously, here are some valuable tips in creating an improved landing page:
1.Make it simple
For your landing page to capture a visitor’s attention, try to make it simple as the word itself implies. You can probably use a brief description about your product or service. Don’t make it too long. Remember, based on surveys, most of your online visitors are busy individuals and they usually have only 30 seconds to stay glued on a certain web page, so try to use this precious time to direct them to a call-to-action move like downloading your freebies or signing-up for a free trial.
2.Think of colors
Another area you have to give careful analysis is your choices of colors for your landing pages. Think of colors that aren’t too bold or distracting to the eyes of your visitors. Try to incorporate themed colors that are refreshing or inviting to your target niche while at the same time giving a solid representation of your company’s uniqueness.
3.Avoid too many links
Don’t’ bombard your visitors with a landing page that is crowded with too many links or other unnecessary pop-up advertisements that would irritate your clients, thus, giving them reason to leave your page or discontinue any sign-up form they are starting to fill-in. Provide relevant links to where you want them to stay or direct them to make an appropriate action.
An impressive landing page should represent your business as someone genuine and trustworthy. You can only achieve this goal by making your landing page valuable of information without being too pushy on your offers. Make use of testimonials, reviews, product or service information, tips, free downloads or trials. Keep in mind that online users like to receive something free, so when they get anything useful from the sites they have visited, they will surely come back to your site. Always consult an expert web designer if you are a newbie in landing page creation.
The success on your e-commerce business doesn’t come easy including your target on how to earn money through your website. You need to ensure your website is created uniquely to impress every online visitor to continue browsing your web pages and prompt them to a direct action, either to avail your offer or share your link to their circle of friends in the community. Another issue that you also need to work closely is your SEO. A well-optimized e-commerce website has a bigger potential in performing well on searches, ranking high, while maintaining a good lead among similar businesses found online.
In today’s advanced technology, you can’t remain complacent all the time because you need to adopt your business with the ongoing changes happening on the web, so that you won’t be left behind with your business’ mission on how to earn money online. Be prepared to implement these changes on your e-commerce business and stay ahead of the game. Web page creation is indeed a necessity nowadays for most businesses in order to gain full web visibility. Decide the best web design for your web pages. You could start from scratch if you don’t have the budget to hire a web developer, but if you have the financial capacity, then, hire the most reliable web developer for this project. This is the perfect time to be seen on the web and tap as many clients as you can.
Choosing a domain name requires careful analysis, thorough research and surveys before finalizing your chosen domain name for your website. If you decide to make use of generic names, be sure to check if it is a good one and still available. Try combining other combinations to prevent getting similar domain names as with other website owners. Remember, once you have purchased your domain name you don’t have any access to exchange it, so give a fair thinking what domain name you want to buy or else you just have to do with it or purchase another new domain name. Having an appropriate domain name could bring massive business growth to your website and pave the way to countless opportunities with your goal on how to earn money online. Take your time, invest in a good domain name that would set you above from your rivals and see how it goes in the coming months.
If you still find the above ideas a bit complicated for newbie entrepreneurs like you who want to start an online business through your website creation and give you various options on how to earn money online, then, seek the professional advice of a credible agency that has enough background on how to earn money online. There are indeed various online jobs and business opportunities that you can start online and all you need is find where to start right.
How To Earn Money Online: Focus Your E-commerce Website’s Best Performance